THE WORLD’S FIRST ABRASIVE FLYER
Yes, we went there.
Some things are best experienced. Smart and simple street marketing tactics are a great way of getting your message across. To introduce a new law on certified gloves to scooter and motorbike riders, we created the world’s first sandpaper backed flyer. Mimicking the sensation of skin on asphalt at 30km/h, it showed riders why they should use the proper gear.
Similarly, our ‘Letters to a Biker’ – handwritten testimonials by road accident victims – brought the importance of road safety home in the clearest of ways. Learning from one's mistakes is good, but learning from others is to avoid making them.
