CLEARER CLASSIFICATIONS
Sex, drugs and rock ‘n roll or family-sized bucket of popcorn?
In 2020 the Flemish Government, together with the French and German-speaking Communities and the Joint Community Commission, introduced a new classification system for films that appear in Belgian cinemas to replace the old labels.
The Oval Office was responsible for the national launch and PR strategy and campaign in the 3 national languages. Starting with a single name across all three languages, we laid the strategic basis for approach, message, concept, segmented campaign and PR.